Brand
Sports involve not just players, but also referees, coaches, managers, parents, and countless supporters who make the sport possible.
At Molten, we believe that sports offer value beyond just winning and losing; they evoke genuine emotions through participation. The ups and downs of these emotions create a ripple effect reaching everyone involved.
We are committed to addressing the inequalities in experiences, ensuring that everyone who wants to play or continue in sports has the opportunity to stay engaged.
We will create an environment where everyone can stay involved in sports while also striving to build and revitalize communities that strengthen human connections.
Vision
The emotion is the reward of sports.
Get into action. Stay connected. Feel the emotion.
Mission
Create the most optimal product and the most optimal environment that bring out the real emotion felt from participating in sports and make a world where sports is always close to your life.
Value
Data, Design, Engineering
Using data to gain a detailed and objective understanding of the situation, creating stunningly beautiful design, which are then optimally integrated into society as products by engineers.
Be present
Employees actively participate in playing and supporting sports.
Respect all
Show respect for both the environment and the people involved in the sport.
Statement Logo
"Feel the Emotion" The "emotion" that Molten refer to is not just a single emotion felt by one person.
As we look accross fields and courts, we see not only the players but also the referees, coaches, managers, parents, and countless supporters who make the sport possible.
We express the dynamic interplay of emotions as they connect with one another.
Emotion Scribble
A Font That Captures Emotion
We developed the original font "Emotion Scribble." To caputure the full range of emotions that sports evoke, we've adopted a cursive style that adds a personal touch to our increasingly digital world. This unique Molten font is designed for use across all digital platforms.
Emotion Scribble
A Font That Captures Emotion
We developed the original font "Emotion Scribble." To caputure the full range of emotions that sports evoke, we've adopted a cursive style that adds a personal touch to our increasingly digital world. This unique Molten font is designed for use across all digital platforms.
Shifting Moods
To mirror the ever-changing landscape of emotions, we developed a variable font. From serene "Calm" to exhilarating "Intense," the dynamism of the typeface can be seamlessly adjusted."
| e | e | e | e | e | e | e | e | e | e | e |
| f | f | f | f | f | f | f | f | f | f | f |
| m | m | m | m | m | m | m | m | m | m | m |
| t | t | t | t | t | t | t | t | t | t | t |
Emotion
emotion
Emotion Wave
Emotions in sports arise not just from players, but also from referees, coaches, volunteers, and many others. We designed graphic elements that capture the connections and interplay of these diverse emotions.
