molten Moving with Passibilities

Message from the Representative of the Sports Business

Striving to be the "Only One,
Number One" company

株式会社モルテン 取締役 スポーツ事業本部 最高執行責任者 平田 常雄

February 2011
Member of the Executive Board
Chief Operating Officer
Sports Division Molten Corporation
Tsuneo Hirata

平田 常雄 サイン

Since the founding of Molten, we have shared a common understanding that the current ball and sports equipment (SPE) are not complete and that the "real game" has not yet been realized.
We believe that the solution to this issue is the raison d'etre for Molten: "To think about the role of the ball and of SPE and to put the essential qualities into form, as well as to distribute such widely."
This perspective has been structured into the promise of Molten's brand statement, "For the real game", and shared both internally and externally.
In order to come to a solution to this issue, we have made persistent efforts to define the ideal vision for balls and SPE, and the corresponding sales and marketing activities for such, from a ball game engineering and marketing engineering perspective. We aim to further strengthen our business model for the vertical integration of development-production-sales functions. Molten's DNA, or underlying roots, of realizing the ideal structure with all employees in unison, is the driving force toward becoming the "Only One, Number One" company

February 2011
Member of the Executive Board
Chief Operating Officer
Sports Division Molten Corporation
Tsuneo Hirata

平田 常雄 サイン